A solid investment with an attractive upside

Why Invest

It is a very exciting and transformational time for everyone associated with the Ford Motor Company. We are continuing to deliver consistently strong results in our core automotive business, and, at the same time, rapidly developing and investing in new mobility platforms that will help make people’s lives better while growing our business profitably.

Our plan for creating value going forward is simple and straightforward: continue our expansion from an auto company to an auto and a mobility company. To do this, we are making choices on where to play, where not to play and how to win.

Ford is the best-selling brand in the United States
for the seventh straight year

Ford Mustang Best-Selling Sports Car on the Planet for 2016

F-Series is the best-selling truck in the U.S.
for 40 years in a row

Explorer is America’s most popular SUV for 26 years and the best-selling three-row SUV

EcoBoost technology provides fuel efficiency of smaller engine size with no loss of performance

Transit is the best-selling van in the U.K. for 51 years

Ford sold a record 1.27 million vehicles in China in 2016

We have sold more than 600,000 electrified vehicles

Investment in Argo AI provides artificial intelligence to advance autonomous vehicle development

Ford City Solutions is working to help identify unique transportation solutions

Teaming up with Amazon to offer industry-first in-car Alexa capability providing home and car connectivity

Joining forces with London to test plug-in hybrid vans running solely on electric power

Only automaker on Ethisphere Institute’s World’s Most Ethical Companies list for eight consecutive years

Why Ford

Our proven leadership team, clear strategic framework and defensible core businesses have helped us achieve record level profits and cash flow for the last two years. Our strong balance sheet and robust business structure will protect us through a downturn.

Why Now

During the next several years, the core business will remain strong as we invest in emerging opportunities. We are taking actions now to position ourselves for success in a transformed industry and maintain our strong financial performance. Our investment in future mobility provides for significant transformation upside.

Our Strategy

As Ford Motor Company continues to expand from an auto company to an auto and a mobility company, the company remains focused on building on its global leadership in trucks, vans, commercial and performance vehicles, while growing our global strength in utility vehicles, Ford Credit and Parts and Service.

Fortifying profit pillars

We are focused on fortifying our core business by building on our leadership in trucks, vans, commercial vehicles and performance vehicles, growing our global strength in utilities, while continuing to leverage our financing and parts and services businesses.

Transforming underperforming operations

We are making tough decisions and focusing on critical success factors to improve profitability in challenging segments and markets.

Growing through emerging opportunities

We are investing in emerging opportunities and driving for leadership in electrification, autonomy and mobility to ensure that our business is not only ready for the future, but is leading it.