Accelerating the Transformation of Ford+

To advance the transformation of our global automotive business, Ford is accelerating the development and scaling of breakthrough electric, connected vehicles, while leveraging our iconic nameplates to strengthen our operating performance and take full advantage of a century of engineering and industrial expertise.

Following the 2021 introduction of the Ford+ Plan, we are now forming two distinct, strategically interdependent, auto businesses Ford Blue and Ford Model e.

Together with the Ford Pro business, these new complementary organizations will help unleash the full potential of the Ford+ Plan, driving growth and value creation and positioning the company to outperform both legacy automakers and new EV competitors.

Ford Model e will be Ford's center of innovation and growth, to create incredible electric vehicles and digital experiences for new generations of Ford customers. Ford Blue's mission is to deliver a more profitable and vibrant internal combustion engine (ICE) business, strengthen our successful and iconic vehicle families, and earn greater loyalty by delivering incredible service and experiences.

Unleashing the Ford+ Plan

Ford Model e

Delight customers with truly incredible electric and connected vehicles and services, and build the future as our center of innovation and growth

Ford Blue

Inspire customers to pursue their dreams and passions in life with iconic Ford vehicles and experiences, and serve as the engine that supports and powers our future

Ford Pro

Provide new levels of productivity to commercial customers through work-ready ICE and electric products, along with services to best manage their fleets and broader operations.

Dive Deeper into Ford+

View highlights from our 2021 Capital Markets Day to learn more about the Ford+ plan

Delivering Ford+

Jim Farley
Chief Executive Officer

Leading the Electric Revolution

Hau Thai-Tang
Chief Product Platform and Operations Officer

Lisa Drake
Chief Operating Officer, North America

Commercial Vehicles and Services

Ted Cannis
CEO, Ford Pro

Hans Schep
General Manager, Commercial Vehicles, Ford of Europe

Connected Services

Alex Purdy
Director of Business Operations Enterprise Connectivity

Financial Update

John Lawler
Chief Financial Officer


Speakers: Jim Farley, John Lawler, Hau Thai-Tang, Lisa Drake, Ted Cannis, Alex Purdy and Lynn Antipas Tyson

Speaker Bios