Our Purpose

Ford exists for one purpose: to help build a better world where every person is free to move and pursue their dreams. We are committed to making this purpose evident in every part of our business, from the way we source our materials, to the vehicles we create, to the services we provide, to the interactions we have with our customers, employees, and communities. Our purpose has set us apart as a company for more than a century and it guides our vision for the future.

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Ford+ Plan

Ford+ is our plan for growth and value creation, intended to transform our company to win in this new era of electric and connected vehicles by developing always-on customer relationships, must-have connected products and services, and by leading the electric vehicle revolution. Ford+ serves as our roadmap for the next 10-15 years as we move with speed and ambition to fulfill our purpose.

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